Brand Guide
The Prominent Homes logo is designed for clarity and flexibility. It exists in horizontal and stacked formats, allowing it to adapt across applications without losing presence or legibility.
Use the format that best suits the space, while maintaining hierarchy and consistency.
The full logo includes the Prominent Homes wordmark and symbol in its preferred lockup. This version should be used across most brand applications including signage, marketing materials, digital and print collateral.
The logo should never be altered, distorted, or placed in a way that reduces legibility or contrast.
Clear Space
Clear space is defined by the height of the capital “P” in the wordmark and the interior “P” in the PH icon. The logo must never be reproduced below the minimum size, as this compromises readability and brand integrity.
Minimum Size
Horizontal wordmark: 1.25” width/ 120 px in digital Stacked workdmark: 1.0” width / 100 px in digital PH Icon: 0.5” / 32 px in digital.
The horizontal logo should be used at larger sizes where space allows. The stacked logo is preferred in more compact applications due to improved legibility.
The logo should never be used at a size where legibility is compromised. When in doubt, increase the size or use the icon.
The preferred application is a black logo on a white or light grey background or a white logo on the Prominent rust or gold, creating a bold, confident presence. Lighter backgrounds may be used when required, but should remain secondary.
The icon is not a replacement for the wordmark. It is used selectively, in situations where a more scaled down version of the logo is required.
